They’ve been the criticized for years over unrealistic expectations of women’s bodies and now Barbie and Sports Illustrated will join forces.
Mattel’s famous plastic doll will appear in the Sports Illustrated Swimsuit Issue next week.
She’ll be wearing a striped black and white one-piece bathing suit which the doll wore when introduced in 1959.
The #Unapologetic campaign is meant to celebrate Barbie’s role in society.
“Barbie is a legend in her own right, with more than 150 careers and a brand valued at $3 billion,” said a Mattel spokesperson to Ad Age.
She goes on to say “as a legend herself, and under criticism about her body and how she looks, posing in ‘Sports Illustrated Swimsuit’ gives Barbie and her fellow legends an opportunity to own who they are, celebrate what they have done, and be unapologetic.”
Sports Illustrated argues that the 50th anniversary of the Swimsuit Issue celebrates women in a positive way. “From its earliest days, Swimsuit has delivered a message of empowerment, strength and beauty,” Swimsuit Editor M.J. Day said in a statement, “and we are delighted that Barbie is celebrating those core values in such a unique manner.”
The issue, which will hit newsstands on February 18th, is expected to create quite a stir online.