Are you interested in honing in on your social media skills? Maybe you're a newbie when it comes to the world of Twitter, Instagram, and Facebook? If you're looking to become a savvy social media guru, start by attending the free seminar, An Intimate Engagement with the Social.
The UBC Okanagan faculty of management department presents a visiting speaker series engagement with social media research pioneer, Robert kozinets.
Photo Credit: UBC Contributed
Kozinets, a professor of marketing from York University's Schulich School of Business, will be discussing the in's and out's of social media on Tuesday, November 25th from 7 p.m. until 8:30 p.m. in the Mary Irwin Theatre, Rotary Centre for the Arts, on 421 Cawston Avenue.
In his talk, Kozinet will discuss a new four-part framework for understanding social branding, a guiding metaphor for its study, and then illustrates how managers are using “netnography” to realize its potential.
Kozinets is a researcher and consultant who has authored and co-authored more than 100 pieces of research. Topics usually include, the intersection of technology, media, brands, and consumers.
He has extensive speaking, training, and consulting experience with a range of companies and organizations.
Registration for the event is free online.
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