Business posted Mar 27, 2017 @ 11:00am by Alex Soloducha

Okanagan wineries receive thousands in ‘Buy Local’ funding

The provincial government's Buy Local program is providing 15 B.C wineries and breweries with thousands of dollars in funding to promote their products through advertising campaigns and promotional materials.

<who> Photo Credit: The View Winery on Facebook.

The B.C. government has committed $14 million to the Buy Local Program since 2012, including $6 million over the next three years, announced in their 2017 budget.

There are a variety of local Okanagan wineries and breweries that will see the boost from this initiative.

<who> Photo Credit: Howling Bluff Estate Winery on Facebook.

BC Tree Fruits Cider Co. in Kelowna will get $29,282.75 to increase sales and foot traffic and improve their social media sites and company website and other marketing platforms.
BC Wine Studio in Okanagan Falls is getting $7,337.75 to increase buy local awareness and upgrade their website, their social media campaigns, labelling and advertising.
The British Columbia Wine Institute Society in Kelowna has been promised $75,000 to drive consumers in the province to buy BC VQA wine by creating new packaging, launching social media campaigns, website upgrades, advertising and signage.
Ex Nihilo Vineyards in Lake Country will get $63,405 to increase sales by updating the company website, media advertising and participating in tradeshows.
House of Rose Winery in Kelowna has been pledged $57,560 to increase annual sales by participating in events, in-store demos, digital, print and radio advertising, creating new product labelling and packaging and developing promotional materials.
Howling Bluff Estate Winery in Penticton will get $34,056 to increase their B.C. customer base, and visitors at the winery by developing promotional materials, hosting events and in-store demos and more.
Laughing Stock Vineyards in Penticton has been promised $12,057.50 to increase sales and host events.
Meyer Family Vineyards in Okanagan Falls will be given $7,677 to increase wine club members through consumer tasting events with a local chef or caterer.
The View Winery Inc. in Kelowna has been pledged $9,684 to increase sales with a new advertising campaign.

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