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In Focus | Lorraine Richmond of Lorraine Richmond Leadership Coaching

In Focus is our gift to the community. A way for us to help show our recognition for the people, businesses and organizations that help make our city great. The team at is passionate about this community and the people that make it amazing. We want to show our friends, neighbours, family and colleagues that we notice them and the fabulous things that they do.

What is your name?
Lorraine Richmond

What do you always find yourself saying?
People matter and better together

If you could spend one whole day with anyone in the world who is currently alive, who would you select and why?
Susan Scott from Fierce, Inc. because she consistently chooses gutsy truthful conversations about personal responsibility, without pretense and without judgement

If you were to receive any existing public award, what award would you like to win?
Is there an existing public award for Coffee Aficionado? Because that is the one I would like to win.

If you could spend a day with any historical figure, who would you choose and why?
Rosa Parks. Because she stood strong in her values, willing to pay the price for freedom – in a culture that was contrary to her convictions

Who inspires you?
My mother because of her persistence, resilience, work ethic, entrepreneurship, laughter, faith and strength

What are three things on your bucket list?
Do a TED talk
Be a catalyst and influence for a culture that will honour the genuine values and purpose of the people
Write a book for my sons

If you had an enormous yacht, what would you name it?

If you could foresee a single day of your future in its entirety, what date would you select?
March 20, 2063 - the day I turn 105 years old

What are you passionate about?
Creating a values-driven environment where people choose to thrive in mission, meaning and greater good influence

What has been your favourite day of your life, up to this point?
Summer 2002, sitting around a picnic table in a stunningly beautiful park with our three teenaged sons, designing our family tattoo

What has been your proudest accomplishment?
Saying ‘no’ to a lesser vision. The stakes were high. The cost was substantial. Not everyone understood, not could I convince them so. But my heart sang and I recaptured the freedom to honour my values, my faith and my purpose.

Where is your favourite place to dine in Kelowna? What do you like about it?
The El Dorado. I like the water view, the fine linens, the coffee, the windows and the depth and good bones of an older building. I like the eclectic black and white room at the far end of the lounge.

What is your favourite activity or event in Kelowna? Why?
Kelowna Actors Studio because it offers amazing talent entertainment in our city, both for the artist and the spectator

What is the name of your business/organization?
Lorraine Richmond Leadership Coaching

What does your business/organization do?
Provide coaching, training, accountability and support for professionals who are determined to grow their capacity and influence for the greater good (locally and internationally). Coach 6-month FOCUS mastermind groups to support the awareness, alignment, action and achievement for people who are committed to a greater purpose. Facilitate Pink Pinstripe Lunch & Learns on the 20th of (almost) every month that calls professional women to a place of personal responsibility and value-based capacity. Provide FOCUS text reminders to support and remind visionaries of their purpose, when no one is cheering and when no one is watching. Offer Values Blueprint and Emotional Intelligence assessments and coaching for understanding, application and growth

Where can people find you or your business online?

How do people connect with you on Linkedin?
Lorraine Richmond

Where can people find your business on Facebook?
Lorraine Richmond Leadership Coaching

What is your Twitter account?

What is your mission?
To create a cultural and organizational change where the values and purpose of the people matter so that people everywhere can have a life of peace and meaningful purpose. Most people are unable to easily articulate their core values or their meaningful purpose. Instead they talk about what they ‘do’, or about their role, status or comparative place in society. That conversation is not going to take us or the future generations anywhere meaningful. The institutions, organizations and culture that we have inherited and contributed to no longer serve us well, if all that matters is what we ‘do’. Who wants their definition of significant to be a warm body with a certain skill set that fills a role or competency? Really, is that the point of business and life? There has got to be more. There is more. It begins in the awareness of genuine core values, and authentic meaning that is independent of the voice of the masses or the current loudest voice in politics, fashion, religion or industry. The joyful depth of learning is about who we ‘are’ and how we structure our life around that. We need to face what is ours to face. We are the culture. It is ours to change so that we might serve this generation, and the generations to follow, in a more sustainable, relational, empowering and honourable way.

If you could achieve one thing within your field, what would it be?
Elevate the belief that the core values and the longings of the people matter. Yes, people have different capacities, different strengths, different contributions, but all people matter. Their core values and their purpose has significance in the businesses and the lives we are sharping. I look forward to the day when the pitfalls of our current culture are exchanged for that transformational truth in daily attitude and activity.

Where do you want your business/organization to be in five years?
Inspiring, coaching and supporting people in values-based, purpose driven cultures around the world

Who do you consider to be a forerunner within your field?
Rick Tamlyn

What three qualities do you feel that your business/organization exemplifies?
Genuine respect and space for the values and purpose of the client
Uncompromising code of ethics
Committed to the greater good of our communities, industries and organizations

What would you like to say to your employees/volunteers?
Who you are, matters greatly. Know who you really are. Find your authentic voice. Like who you are. Be more you. Turn up the volume and capacity of your genuine values and interests. Always be your best. Pursue a meaningful life rather than a life of drone, status quo or expectation of others. Align your life with others who honour your values. Be interdependent. Work and play together. Honour diversity. Be better together.

How does your business/organization impact the community?
Coaching, inspiring, training people who are serious about making a difference = an individual who is morally and ethically healthy, genuine, sustainable and generous = a community culture that is healthy, sustainable and generous. As is the individual, so is the culture.

If you were trapped in an elevator with several wealthy investors from any field, which field would you want them to be experts in? What would say to them/talk about?
Trapped in an elevator? Yikes. Just thinking about that, makes me short on air. But if I was sure of rescue, I would be humbly honoured to have the undivided attention of experts in organizational transformation, those who have experienced great wins and great losses, have an understanding of sacrificial philanthropy, of strategic risk and possess an unrelenting quest for the greater good.

If I could change one thing about Kelowna, it would be:
Less pretense

What do you think makes Kelowna great?
The people
The parks and beautiful places
The arts and culture

My choice for the Kelowna In Focus spotlight is:
Angie Lohr

Some general comments I would like to share are:
You have enough time to be what you are called to be.
You have enough resources right now to do what is important right now.
You know the right people today to make happen what is important for today.
You have enough tools and enough answers to be, to act and to contribute your best for this moment.
It’s your move.

We encourage you to leave your comments and words of support below, and submit your own nomination by clicking HERE. You are also welcome to submit a form of your own by clicking HERE. Thank you, Kelowna!

We are asking for your support of local journalism. If you like what we do and believe it has value that adds to our community, we would appreciate your consideration. Please click here to learn more about how you can support local journalism.








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