Double Double lovers across Canada may be greeted with a rude awaking tomorrow morning.
Tim Hortons outlets are notifying customers via signs at cash registers that “a slight price increase affecting some hot beverage and breakfast menu items” will be coming into effect this Wednesday, August 2nd.
These signs have been seen across Canada including the local Tim Horton's.
Price increases attributed to “rising operational costs” will occur on Wednesday, August 2.
To our valued guest, the price of your coffee addiction is going up. #timhortons #fyi #headsup pic.twitter.com/XLTjAke0X9
— Matthew Hurst (@_matthewhurst) August 1, 2017
This is the second increase of its kind in three years. In November 2014, hot beverages and breakfast sandwiches went up by an average of 10 cents throughout Canada (although breakfast sandwich prices did not increase in Ontario). That same year in April, Tim Hortons also raised the price of some of its baked goods. In 2012, Tim Hortons raised prices on some of its sandwiches by 10 cents to 20 cents, depending on the product and market.
The most dramatic change to Tim Hortons coffee products and pricing came in 2011, when Tim Hortons eliminated the 8-oz. small cup and replaced with its 10-oz. medium, and introduced the 24-oz. extra large size.
When the first Tim Hortons store opened in Hamilton, Ont. in 1964, a cup of coffee cost 10 cents.
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