Who likes swimsuit shopping? Nobody that's who.
With swimsuit season on the horizon, many women will be eyeing last year's suit, seeing if they can get one more year out of the elasticity or if they will have to make the dreaded trip to the mall or store.
(All photos from Nettle's Tale)
A Vancouver swimsuit company named Nettle's Tale is hoping to change all that with their new line of swimsuits, billed as honest and individualized in order to tell each woman's story and fit their body.
“When you go swimsuit shopping you feel like, 'Great now I have to take my body that's different from every other woman's body that's out there on the planet and I have to try to fit in to what's on the market,'” says founder Julia Church. “I want women to go to the shop and see all the different ages and sizes of women and feel like, 'If she can do it, I can do it.'”
The Nettle's Tale concept was born last summer when Church realized that the only suit she loved was on its last legs. She decided to sew a replica of the suit and when her roommate tried it on, the idea dawned on Church to make custom suits for all the unique women in her life.
What makes the brand honest? According to the site, the materials are locally sourced and manufactured in Vancouver, designed and modelled by real Canadian women without photoshopping or hypersexualization and 10 per cent of the profits from each suit are donated to a charitable cause chosen by the woman who inspired its design.
The company and campaign are clearly striking a chord that resonates with women everywhere as Church is a real women designing for real women. Of the swimsuits that Church designs, she says, “I want it to to help me fall in love with my body, not make me wish it was different.”
She set out on her dream and started a hugely successful Indiegogo campaign, where Nettle has raised over $15K and 156 per cent of their goal - with 16 days still left. With the success of the campaign, Nettle has included some “stretch goals”. If they hit the $20K mark then they will fund an additional Fall design as well as giving other goodies to contributors.