KISS frontman Gene Simmons has been named to a high-ranking position with a Canadian cannabis company.
The legendary rockstar of “rock and roll all night and party every day,” fame has been appointed Chief Evangelist Officer (CEO) of Invictus.
What exactly the title "Chief Evangelist Officer" constitutes is unclear, however, the company has officially changed its Canadian stock ticker to GENE.
“Gene Simmons is a branding and merchandising genius, who not only created one of the most iconic bands of all time, but has spent decades building successful brands internationally in various industries,” said Dan Kriznic, Chairman of Invictus.
The Vancouver based cannabis company brands itself as a “powerful platform of licensed cannabis producers across Canada,” and has over 95,000 square feet of cannabis production capacity at the licensed production sites.
“When I first connected with Dan at Invictus, I understood immediately that we enjoyed a shared passion for these key life foundations,” said Simmons. "My Family, Shannon, Sophie and Nick, now have shareholdings in the company because we believe in what Invictus stands for.”
The legalization of recreational cannabis is tentatively scheduled for between late August and early September of this year.
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