The federal government announced a new tourism strategy today.
Melanie Joly, minister of tourism, says it can boost international visits to Canada during non-peak seasons by more than a million people per year.
The future is bright for #tourism in #Canada! Minister Joly unveils new Federal Tourism Growth Strategy. https://t.co/BuToeGcjUl #ExploreCanada #cdntourismjobs pic.twitter.com/x3QZC2z6Og
— Canadian Tourism (@cdntourism) May 21, 2019
The new measures are tooled to help tourism revenues grow by 25%, or $128 billion, by 2025.
It also projects that 54,000 new jobs will be added in that same time frame.
“Our government knows that tourism helps every part of the country be creating good jobs for middle class families,” said Joly.
“We are committed to diversifying and expanding our country’s tourism products and experiences to maximize the sector’s potential year-round from coast to coast to coast.”
Included in the strategy is $58.5 million in funding to help communities create or improve both tourism facilities and experiences.
The fund is supposed to back experiences that show off the country’s strengths and expand tourism beyond just major cities in the summertime.
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