Faces of Kelowna: Real Estate

“We believe Sotheby’s to be the best real estate marketing brand in the world,” says Scott. “We have always found ourselves selling a significant volume of unique properties – especially lakeshore, acreage, and luxury. Sotheby’s can give these unique properties international exposure that local brands are unable to replicate."

The Scott Marshall Group, which also includes sales associates Cole Young and Natalie Reichert, has always had a fantastic local presence with its lakeshore, acreage, and luxury marketing reports, paper marketing, and connections. “Sotheby's opens a world of possibilities with the most international brand in the world,” says Scott. “Kelowna is really on the map now, and we are still seeing international buyers coming in to consider a property purchase. For example, there are millions of Canadians living abroad that may be moving back into Canada, and we want to be aligned with a brand that is well known across the world for representing the kind of properties we deal with.”

As a result, the Scott Marshall Group’s commitment and resolve have strengthened. “The Sotheby's change gives us significantly greater access to marketing materials, higher-end clientele, and brand alignment for selling our properties more efficiently. We have increased our support staff, our team's agent count, and are continually looking to improve the clients' experience with buying and selling real estate.”

Sotheby’s is also stoked. “The addition of the Scott Marshall Group to Sotheby’s reinforces our position as the premier choice for discerning clients seeking the highest level of real estate expertise,” says Sotheby’s International Realty Canada president & CEO Don Kottick. “Scott Marshall Group’s proven track record of success and deep connections to the local community align perfectly with our mission to deliver unparalleled service results across Canada.”

The Marshall family has been significantly involved in farming and real estate development in the Okanagan for five generations. “Now with Sotheby's, a brand synonymous with luxury since 1744, we continue to show that history and knowledge go hand in hand for representing the best properties that the Okanagan has to offer,” points out Scott.

The Scott Marshall Group consistently markets its listings in a way that is completely different and irreplaceable from other agents. It publishes acreage, lakeshore, and luxury property reports to provide homeowners and buyers alike with information that otherwise isn’t easily accessible. “We believe in providing useful information to the market and to be the conveyer of such value,” says Scott. “For sellers, they can rest easy knowing that their property is being marketed in an aggressive way that other agents, or brokerages, cannot replicate. For buyers, these reports give very useful information to ensure that buying decisions are fully informed.”