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How Kelowna businesses can get a piece of the $14M Brier

The Brier is going to inject $14 million into the Kelowna economy Feb. 28 to March 9.

And, Tourism Kelowna wants local businesses to share in the wealth.

The tourism promoter has compiled a comprehensive toolkit for Kelowna companies to use to help them maximize participation in the special event, engage with fans and drive traffic to their business.

The toolkit is available at: https://www.tourismkelowna.com/industry/stakeholder-toolkit/2025-montanas-brier-toolkit/

</who>Prospera Place arena will be set up for Brier curling, Feb. 28 to March 9.

The toolkit is full of ideas from your business hosting curling themed events and offeiring limited-time menus, drinks, tours and experiences during the Brier to hosting viewing parties, having after parties and putting out sandwich boards, decorating storefronts and setting up curling displays to welcome curlers and fans into your business.

The toolkit also has the official event schedule so businesses can coordinate their offerings at the appropriate times.

Tourism Kelowna also provides examples of social media messaging businesses can use, Brier hype video to share with staff and customers and group ticket information.

If businesses share their offerings and social media content with Tourism Kelowna, the agency can amplify the messaging on its socials.

</who>All the games will be played at 6,886-seat Prospera Place.

While the Brier is the Canadian men's curling championships, it is bigger than many international tournaments and is considered to be the world's largest curling event.

Thus, the expected $14 economic wallop, 9,000 hotel room nights for curlers, coaches, fans and media.

Speaking of media, TSN will televise all games nationally and other outlets will cover the championship, giving Kelowna incredible exposure.

That exposure is expected to have a ripple effect with TV viewers taking note of beautiful Kelowna for a future holiday or convention.

</who>Tourism Kelowna CEO Lisanne Ballantyne.

"These major events (Kelowna is also hosting Country Music Week and the Canadian Country Music Awards in September) are not only a driver for visitors, but provide access to high-quality entertainment for our residents and encourage local tourism," said Tourism Kelowna CEO Lisanne Ballantyne.

"Visitors and locals can enjoy the festive atmosphere these events will bring to the community as they explore restaurants, eateries, coffee shops, breweries, wineries and local attractions."

The general public can also drop by The Original 16 Patch, dubbed the curling party place, in the Delta Grand hotel's main ballroom to watch games, eat, drink and mingle.

</who>BNA Brewing Co. & Eatery owner Kyle Nixon.

"We're always so grateful to have such high-calibre events take place in our community," said BNA Brewing Co. & Eatery owner Kyle Nixon.

"We love to showcase our little corner of Kelowna to the world. These major events bring so many folks to the city at time that might typically be a little slower downtown and we and many of our fellow local operators are ready to welcome them."

Eighteen teams from across the country will vie for the Brier championship with the winner going on to represent Canada at the world curling championships.

</who>The Brier is using graphics like this, above and below, to promote the event in Kelowna.

"Events play an important role in the function of a community, such as improving quality of life, increasing economic stimulus, providing shared experiences and shaping a city's identity," said City of Kelowna event development manager Chris Babcock.

"It is for these reasons the City of Kelowna takes a proactive role in the development of events, which includes the procurement of major events such as the Montana's Brier and 2025 Canadian Country Music Awards and Country Music Week."



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