Aerie celebrates inclusivity with new fashion campaign

We are one step closer to inclusivity in fashion with Aerie’s latest campaign.

The lingerie retailer is being praised for their new campaign that features models living with various conditions, illnesses and disabilities.

A cancer survivor, down syndrome paralympian, me, and fibromyalgia (+ body hair). Their work in chronic illness and disability representation this campaign was REAL and AMAZING.
(2/2) pic.twitter.com/J9LejjTaWU

— abby sams 🦈 (@abby__sams) July 10, 2018

Women of all ages are being represented with their unique differences.

Individuals with arm crutches, wheelchairs, type one diabetes, Ostomy and Down syndrome are just some of the amazing models.

@Aerie also had a gal with an Ostomy, Type 1 Diabetes, Vitiligo, arm crutches
(1/?) pic.twitter.com/H2LUUxQa4k

— abby sams 🦈 (@abby__sams) July 10, 2018

The new faces of Aerie have taken to social media to share their photos as a way to create a discussion about diversity and representation.

I literally cried when I saw this today. Thank you @Aerie for making my daughter a little less self conscious about her diabetes #realpeople #tidlookslikeme pic.twitter.com/rPKr4nNFoY

— Jennifer Smith (@Mizz_j_smith) July 11, 2018

This inclusive and important statement is helping young individuals across social media celebrate their unique bodies.

Seeing this from the @Aerie website means so much to me. This model not only is beautiful, but has the same type of disease as me. I love seeing diverse representation pic.twitter.com/jb6dbRr3lQ

— madelynn ♡ ☆ (@_madelynn101) July 11, 2018

This is not the first time this fashion retailer has preached a positive message. In 2014, Aerie launched #AerieREAL campaign as a way to encourage body positivity through eliminating retouching of photographs.

Everyone deserves to feel beautiful and representation in media will help us get there!

Absolutely amazing! The confidence of these ladies leaks out of the screen! Fantastic photos, beautifully taken showing ladies being their true selves 💗

— Its Saco (@itssaco) July 11, 2018

So obsessed with @Aerie for celebrating all these beautiful bodies & being so inclusive🙌🏻🙌🏻 this is SO important for girls/women.

— ROZES (@ROZESsounds) July 11, 2018