There’s a new “beef” heating up in the wild world of fast food social media.
On Monday, IHOb (formerly IHOP) announced that its name change from International House Of Pancakes to International House of burgers was a marketing stunt for its brand new burger menu.
Well known for social media sass, the Twitter account for Wendy’s wasted no time firing shots at its newest competitor.
Remember when you were like 7 and thought changing your name to Thunder BearSword would be super cool?
Like that, but our cheeseburgers are still better.— Wendy's (@Wendys) June 11, 2018
Whoever runs the Wendy's Twitter account was well rested because the social media jabs did not end there.
Not really afraid of the burgers from a place that decided pancakes were too hard.— Wendy's (@Wendys) June 11, 2018
IHOb eventually attempted to cool off Wendy's ongoing roast with a poorly worded Tweet that referred to selling hamburgers as sharing "our beef with the world."
We don’t want any beef with you, we just want to share our beef with the world— IHOb (@IHOb) June 11, 2018
However, the damage was done and the online world definitely noticed IHOb's rough introduction to the world of fast food.
As much as we love our pancakes, we'd never change our name to Whatapancake— Whataburger® (@Whataburger) June 11, 2018
👦: Grandpa, do you remember the Great Burger Wars?— Denny's (@DennysDiner) June 11, 2018
👴: lol no I was chillin drinkin milkshakes and trying to make sense of Westworld
IHOb was not made it clear whether the name change is a permanent change or not, but most anticipate that it’s just a temporary change to launch the new line of burgers.