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Local grocers collecting toonies to help kids play

Kelowna customers of Peter’s Your Independent Grocer and Real Canadian Superstore can help children get involved in sport through the Give a Little, Help a Lot campaign and KidSport.

“Every year there are still many kids who miss out on the opportunity to play sport because families cannot afford the price tag after they cover the cost of their basic necessities,” said Cheryl Browne, Chapter Chair of KidSport Kelowna. “With the support of partners like Loblaw and their customers, we will ensure that fewer kids are left on the sidelines next season and every single child counts.”

The annual Loblaw Companies Ltd. in-store fundraising campaign is supporting KidSport in 35 of its stores across the province.

Over the next two weeks, cashiers will be asking customers to donate $2 when they pay. Every dollar donated will help Kelowna children, whose families otherwise couldn’t afford it, get involved in organized sports through KidSport grants.

“Many of the skills that are developed and experiences gained from sport help equip kids with the tools to reach their potential as adults. That is why it is so important for all children to have the opportunity to participate in sport, because of what it provides in addition to the fun” said Peter Boyd, Owner and Operator of Peter’s Grocer.

Since 2009, over $1.25 million has been raised nationally by the campaign for KidSport. This money has helped over 5,000 additional children play a season of organized sport in communities across Canada thanks to KidSport.



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