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City council will soon consider a brand new welcome to Kelowna sign.
If approved, the new sign would be placed north of Kelowna International Airport on the right side of Highway 97 near Lakeview Memorial Gardens Cemetery.
According to a report to council, the figures surrounding the letters are intended to be legible from a distance while still "remaining abstract enough to avoid the staleness often associated with passing the same object numerous times."
The design would replace the former sign near Reid's Corner, which was taken down in 2018 during the widening of the highway.
Staff has presented three sizing options to council, starting with a $250,000 budget for the smallest size.
The intermediate option would cost an extra $50,000 while the largest design adds an extra $100,000 to the price.
Titled "Imagine" the concept and design were created by Ontario-based artist Ted Fullerton.
In a previous workshop, council did express some concern about the way Fullerton was selected as the artist without a bidding process.
However, the decision was reviewed by 10 members of the city’s 24-member Public Art Roster, all of whom "agreed or strongly agreed" that the artist has the experience and ability to successfully implement the project.
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