Share It Forward is coming back for its 4th year to raise money for local food banks, Save-On-Foods and Western Family have partnered up to ask Western Canadians to support the most vulnerable.
The event runs from June 17-23, and 50% of net proceeds from all Western Family products sold at Save-On-Foods, PriceSmart Foods, and Urban Fare will be donated directly to local food banks.
Funds raised locally will stay locally, and this year they have a goal of $300,000, bringing four years of Share It Forward to more than one million dollars.
“It’s more important than ever that we, as Canadians, come together to support our neighbours during this crisis,” said Save-On-Foods president Darrell Jones. “Local food banks play a critical role in our communities, and with the Share It Forward campaign, it’s easier than ever to support the great work they do every day.”
The Canadian chains are expected to help thousands who rely on food banks across Western Canada every month.
“We are honoured to be involved in their Share It Forward event once again,” said Dan Huang-Taylor, executive director of Food Banks BC. “Food insecurity has further impacted so many people over this past year, so these funds are especially vital.”
For more information on this fundraiser click here.
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