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Some Starbucks drinkers are seeing red because the red cups aren’t full of Christmas doodles, but with all the hate, there is more love out there from faithful coffee drinkers who are just happy to have their coffee.
As long as the #RedCup has #coffee in it, it doesn't need anything else. ☕️☕️☕️ @Starbucks
— Teffy Mich (@teffy_mich) November 9, 2015
The red cup this year is a simple ombré look, with a bright poppy colour on the top, and a darker cranberry colour on the bottom. There are no Christmas doodles or stories this year, and Jeffrey Fields, Starbucks vice president of Design & Content said that was the point. “In the past, we have told stories with our holiday cup designs,” said Fields. “This year we wanted to usher in the holidays with a purity of design that welcomes all of our stories.”
While there are some coffee drinkers out there who are not happy with the minimalistic look, more people are defending the company online.
We have bigger fish to fry, people. Let Christ be in your life first & forget about the. #redcup #christianalyearlong
— Jeannie Rodríguez (@JEANNIE_RODZ) November 9, 2015
This #RedCup thing blows my mind. I mean aren't there more important things to be concerned with? #worldhunger #thelost #orphans #homeless
— Shane Sparks (@shanesparks89) November 9, 2015
I really like the #minimalist #redcup from @Starbucks. I think it's beautifully modern and fitting with the era, not an attack on religion.
— Ashley Porter (@_ashmarierose) November 9, 2015
The Red Cup tradition started in 1997, and has continued ever since. Just like when customers know it is fall when the Pumpkin Spice Latte arrives, people know the holiday season is just around the corner when the red cup is handed to them at Starbucks.