Lululemon was announced the official outfitter for Team Canada earlier this year, and they’ve just released the look book for the Beijing 2022 Olympics.
The dynamic dressing system is intended to be layered, combined, and modified by the athletes to suit their personality and their personal needs when it comes to staying warm or staying cool.
For the Opening Ceremony, athletes will be dressed in bright, iconic red puffer jackets, vests, scarves and toques.
“I was really lucky that I got to be part of some of the design process for the Olympic kit. I gave my feedback on how an athlete wants to feel wearing the gear. I was so proud because they really took those suggestions to heart, and you can see them in the gear,” said Justin Kripps, the 2018 Bobsleigh Olympic Champion.
For Closing Ceremony, Team Canada will be dressed in down jackets and parkas but this time in a white version of the maple metamorphosis print.
“The Opening Ceremony is this beautiful journey of draping and drenching red on the body. The flip side is the Closing Ceremony. There is nothing more overt than an opposite, and that contrast is the winter white story. The silhouettes have a different proportion – it’s all about bringing to life the metamorphosis print on the exterior and ultimately the spirit of that moment in time, the party of the Closing Ceremony,” said Audrey Reilly, lululemons creative director.
Fans will also be able to dress like an Olympian with pieces coming out from lululemon in the near future.
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