It’s not every day you meet a roofing company that blends technical excellence with genuine heart, but that’s exactly what you get with Pinnacle Roofing. In a recent livestream with KelownaNow’s Alexa, Greg Portas—Operations Manager and Co-Owner at Pinnacle—shed light on what makes their family-owned business stand out. Started by his uncle in 2003 and now co-owned with his cousin Aaron, Pinnacle has built its name on treating people well, doing great work, and standing by every project long after it’s complete.
From safety inspections and detailed reports to a full-on start-to-finish approach with zero mid-project disappearances, Pinnacle’s process is anything but ordinary. Greg shared that roofing is one of those things homeowners rarely think about—until they have to. “A shingle roof over 20 years old? It’s probably time to start paying attention,” he advised. Their team helps homeowners spot early signs of trouble—curled shingles, missing pieces, or clogged gutters—before things get worse.
Beyond roofing, Pinnacle is deeply rooted in the Kelowna community, proudly sponsoring the Best of Kelowna awards and constantly on the lookout for hardworking individuals ready to join the trade. “We believe in doing good work and being here for the long run,” Greg said, emphasizing the importance of showing up for customers not just during the job, but years after.
If you’re unsure about the state of your roof or simply want to support a business that genuinely cares, Pinnacle Roofing is just a call away—local, trusted, and built on values that withstand any storm.
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