The Face of Storytelling: NowMedia Group

Storytelling goes back to the dawn of time. In fact, some of the greatest stories are still immortalized on cave walls or on the stones of pyramids.

Modern technology allows us to tell stories in so many different ways and now more than ever, your story matters. Your story is what connects customers to your brand. People make buying decisions with brands that understand their customers and involve them in their story.

We have developed a 360-degree approach of telling stories, which allows us to bring in different perspectives, devices and mediums to tell your story in the richest, most meaningful way possible. Whether we are telling a story through the lens of a journalist or a marketer, we understand stories matter and demand great care in the way they are told.

NowMedia Group is comprised of six distinct business units, each of which are leaders in their respective fields. When leveraged in unison, our six units provide an exponential competitive advantage to your company by bringing your story to life. “We started on this road as storytellers over 20 years ago and we are very excited to see what the future holds and for the stories we get to tell,” says NowMedia Group CEO Nikki Csek. “Each one can be bigger and more connecting than the last.”

The digital agency Csek Creative is where we build the foundation of brand stories, starting with planning, determining marketing goals and objectives, developing campaigns, and execution strategies. “Strategy before tactics is what I try to stress with clients,” says Csek Creative vice-president of business development Rob Cupello. “We must have a plan that addresses clear goals and objectives if we are to succeed in the market.”

We started on this journey as WelcometoKelowna.com two decades ago because we believed every community needed a media platform to support its people. KelownaNow.com evolved from that and has become a leading voice in a very crowded media market. KelownaNow has a unique, non-traditional way of storytelling, one that is respectful, responsive and caring. “We understand that with the voice we have earned, we must be respectful of people and our community,” says group COO Jim Csek.

“Everyone has a story and it needs to be shared with a vision of a better tomorrow.”

The d6 Print Studio is such a natural extension of the offerings of NowMedia Group.

Signage is still one of the most important needs for a business. Our investment in the best technology makes for amazing quality, that is less expensive and more environmentally friendly.

“It provides a tremendous competitive advantage for the brands we work with,” says d6 Print Studio manager Brandon McKay. “I love that we can be creative and deliver high quality solutions for our clients that wow them time and time again.”

So much magic remains in the printed word, which is why we took a fresh perspective on it with the launch of 16 Flights Publications. “The magazine publishing division utilizes the technology of the d6 Print Studio to print high quality niche magazines,” says Steve MacNaull, editor for several of the publications. “Also, we utilize the strength of voice of NowMedia platforms like KelownaNow to share the stories to a vast audience, while still enabling the personal experience of curling up on the couch with the physical magazine.”

We believe in the power of networking and guidance from global thought leaders, which is why we are in the business of bringing people together. “The Level Up Events series has brought to Kelowna some of the best speakers in the world, telling global stories and inspiring local success,” says Level Up Event director Alexa Anderson. From webinars and podcasts to promotional and appreciation events, we can brand, market, organize and execute your next event.

We have also made a huge investment in our most recent business unit, IVA Productions. The power of Imagery, Videography and Audio enables your story to be captured and told in a way that conveys emotion in the hands of your audience. “Reaching the right people at the right time, whether streaming podcasts in their car, scrolling social media on their mobile device or watching videos online, has never been easier, but it takes rich content to captivate and connect them with your story,” says Ellen Schwenkedel.

Each of our six divisions and the team members within have unique strengths, but at the end of the day, we are all storytellers and we all love what we do.

Your story is our business!