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The BOA Fit System is now available at Red Wing

Red Wing has added the BOA Fit System to the legendary sole of their fashionable footwear and workboots. The BOA is a revolutionary system that allows the wearer to lock in comfort and replace the lace with a stainless steel aircraft-grade cord coated in nylon for your added protection.

If you're not familiar with the BOA, it is trusted by snowboard brands like Burton, Thirty-Two and K2, and this technology has also been adopted by many of the world's most famous sports brands like Adidas and Saucony.

<who>Photo Credit: Red Wing Shoes</who>Bring hiker-inspired performance to the jobsite with these lightweight, medium-duty boots featuring the BOA® Fit System for quickly dialling in a uniform fit.

The BOA provides like-a-glove comfort and superior support, so if you want this trusted technology on your workwear, you'll have to visit Red Wing because none of those brands are making lightweight work boots like these innovative styles below.

The Lightest Workboot. Ever.

Featuring the BOA Fit System, these mid-duty workboots offer superior performance, comfort and slip resistance with a hard-toe.

Whether you're working in a mine, on the road or on a roof, or going on a date, the Exo Lite workboots are perfect for on and off the job. They feature an almost unfathomable lightweight cement construction that'll keep you fast and flexible.

Along with the extra protection in the toe area for durability, and best-in-class slip resistance, the Exo Lite offers style and speed in a modern, low-profile.

For the Industrial Athlete

These runners are different.

If you're looking for form-fitting, comfortable light-duty footwear that will keep you fast, confident and cool on your feet, try on a pair of Cooltech Athletics at Red Wing Kelowna.

The Cooltech Athletics are incredibly lightweight with superb flexibility to ensure all-day comfort and with Red Wing's exclusive Vibram Speedsole platform, you get superior slip resistance.

They're built strong and casual for an office, can tackle hours within any retail/warehouse space and with CrossBreeze technology, which moves heat away from your skin for an instant cooling effect, Cooltech Athletics will keep you cool in the heat of a fast-paced kitchen.

Ultimate Fit Event

Since we could all use some extra savings, here is a way to save up to $30. This online offer ends March 29, 2021.

To claim your in-store coupons instantly, register here.

See the BOA in Action

Ready to Dial-In?

You can try on the BOA Fit System at Red Wing Kelowna. The spacious store is located at 1612 Powick Rd.

To call ahead or order, you can dial 236-420-0807 or go online to Red Wing Shoes.


For over a century, Red Wing Shoes have been built with the purpose to outlast the harshest working conditions. We have proudly protected generations of workers across the globe with a focus on continuous innovation. Today, our assortment includes footwear, garments and accessories that ensure we are providing the best purpose-built solutions for all of our consumers’ needs.

NowMedia sponsored content is written and posted in partnership with participating businesses. While NowMedia retains editorial control of sponsored content, the content is created in collaboration with the sponsor.



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