Account Login/Registration

Access KelownaNow using your Facebook account, or by entering your information below.




Privacy Policy

Thousands of Canadian university students choosing sugar daddies over student loans

An interesting trend is sweeping the nation’s post-secondary institutions.

With three in four Canadians graduating with an average of $22,084 in debt, students are turning to ‘sugar daddies’ to try and ease the financial burden.

Nearly 225,000 students in Canada are utilizing a website called Seeking Arrangement in an attempt to connect with a wealthy benefactor willing to fund their education.

<who>Photo Credit: Seeking Arrangement

“Where beautiful, successful people fuel mutually beneficial relationships,” reads the front page of the Seeking Arrangement website.

University fees in Canada have risen 40% in the last decade, bringing the average amount undergraduate students paid for tuition in the 2016-2017 school year to $6,373.

According to Seeking Arrangement’s annual findings, tuition prices at four-year universities have risen another 3% in the last year alone, adding to students’ financial issues.

<who>Photo Credit: Facebook</who>Seeking Arrangement CEO Brandon Wade and his wife Tanya.

“Drowning in debt is no way to exit college,” said Brandon Wade, founder and CEO of Seeking Arrangement. “Starting your career life hoping for higher salaries and better opportunities is less of something to look forward to when students know they’re going to be struggling out of the gate.”

College completion rates in Canada are among the best in the world, but it also ranks as the fifth-most expensive country to attend university.

As a result, about 13% of post-secondary students in Canada have embraced this new trend of ‘sugar daddies’ as a means to get through school and be able to compete in the global economy.

It’s not just university fees, however, as the website also claims that users can be pampered with shopping sprees, expensive dinners and vacations.

While a sexual relationship isn’t a mandatory part of these ‘sugar daddy’ and ‘sugar baby’ relationships, it appears heavily implied by the Seeking Arrangement website.

A ‘sugar daddy’ can be connected with up to four ‘sugar babies.’

Support local journalism by clicking here to make a one-time contribution or by subscribing for a small monthly fee. We appreciate your consideration and any contribution you can provide.

Visit our Facebook page to comment on this story.

Sign up for local eNews delivered to your inbox by 7 am every day.

Send your comments, news tips, letter to the editor, photos and videos to

To report a typo, send an email to








Top Stories

Follow Us

Follow us on Instagram Follow us on Twitter Like us on Facebook Follow us on Linkedin Follow us on Youtube Listen on Soundcloud Follow Our TikTok Feed Follow Our RSS
Privacy Policy

Quick Links