Canada is finally getting its very own Beer Day.
The celebration of the much-loved beverage has been declared by trade association Beer Canada.
It will come on the Wednesday before Thanksgiving – October 9.
The official launch party for Beer Day will be held at the Great Western Brewing Company in Saskatoon.
"Canadian beer is woven into our national fabric," said Beer Canada chairman George Croft.
"The beer economy supports 149,000 Canadian jobs and provides 13.6 billion dollars annually to our national GDP. We think that's something worth celebrating."
Beer Canada said the country has close to a thousand breweries.
They buy over 300,000 tonnes of Canadian barley every year.
"From hockey games and patio days to curling rinks and BBQs, beer is synonymous with activities that bring us all together," said Beer Canada president Luke Harford.
"That's why we are asking Canadians to consider spending Canadian Beer Day toasting at your local brewery, pub, restaurant, or even in your own backyard."
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