The spring radio ratings were released on Thursday and once again it’s CBC that claimed the top spot.
It’s no surprise, as the public broadcaster is usually the highest-rated radio station in Kelowna, but the dominance was even more defined this year.
CBC had a 23.2% share, which is the estimated total hours that people in the region tuned into that station, expressed as a percentage.
That number was more than double the share of the second-highest-rated station, New Country 100.7, which had a 10.5% share.
Kelowna’s two Jim Pattison Broadcast Group stations, Beach Radio and Power 104, each fell one spot in the ratings from last year, as their shares fell around 2% each.
The bottom half of the ratings saw Virgin Radio, News 1150, Move 101.5 and K96.3, in that order, all with shares between 6.6% and 7.3%.
The city’s newest radio station, 103.9 The Lake, was not rated this spring, as it just recently came on the air.
These ratings were done based on a two month period between the start of March and the end of April.
Every radio station in Canada's mid-sized markets is rated based on Numeris surveys that are mailed out.
If you get value from KelownaNow and believe local independent media is important to our community we ask that you please consider subscribing to our daily newsletter.
If you appreciate what we do, we ask that you consider supporting our local independent news platform.
