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VIDEO: Business Matters: adapting to the new tourism reality

Typically, by this time of year, the water levels of Okanagan Lake begin to rise and so too does our population.

As tourists flood our streets, many Okanagan businesses prepare to make the majority of their profits that will get them through the slow months. But this year, sights of desolate streets, empty hotels and playgrounds surrounded in restrictive tape preventing children from playing, looks more ominous than opportunistic.

Perhaps the author of 2020 is using this as a plot device to lead us somewhere new.

Will this discovery become one of our own volition or will the story of 2020 return to something more archaic?

Whatever it may be, how will we adapt to this new reality?

On Thursday, May 7, 2020, a panel of local experts evaluated the impact of COVID-19 on one of our community’s biggest revenue generators, tourism.

Rather than wait for the story to be written for us, the panel discussed how we can pivot and pave a way forward that is COVID-19 compliant that adapts to the new tourism reality.

To watch this previously recorded webinar, press play.

Business Matters: adapting to the new tourism reality

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