Ironically, if you win you'll have to drive this car yourself.
It's the sharp, cherry-red Mitsubishi Mirage compact hatchback that Kelowna-based ride-hailing company Uride is giving away to celebrate a business milestone.
That milestone being Uride expanding to offer its uniquely Canadian app-based, ride-sharing service in a 20th city -- St. John, New Brunswick.
Of course, Uride is all about cars -- you hailing one by app so the driver can give you a ride and you don't have to drive yourself, bug a friend for a lift, take the bus or walk.
Thus, giving a car away is a natural for Uride.
But, it's also ironic that if you win a new car, you might not need Uride anymore.
Uride isn't worried.
There are certainly people that don't have cars that use Uride, but there's also a lot of people that have cars use Uride because they don't want to drink and drive, they don't want the hassel of parking, their trip is one-way or they need a lift to the airport.
"Our journey to 20 cities is not just a testament to our growth, but also to the trust and support we've received from our riders and drivers," said Uride CEO Cody Ruberto.
"This giveaway is our way of saying thank you and celebrating this remarkable journey with our communities."
The contest started yesterday when Uride officially started service in St. John and runs until Dec. 23.
There are four ways to enter on Uride's Instagram and Facebook.
.You can simply like the post on Insta or Facebook to enter, you can leave a comment on the post, share the post to your own Insta or Facebook or enter when you take a ride with Uride from now until Dec. 23.
One entry per person.
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The car Uride is raffling off is a brand new 2024 Mitsubishi Mirage ES CVT compact hatchback.
It's worth about $17,000.
Uride launched in Ruberto's home town of Thunder Bay in 2017 because he wanted to bring a Canadian ride-hailing option to Canadian communities overlooked by the US-based giants Uber and Lyft and underserved by public transit.
Expansion was in Ontario initially to North Bay, Chatham, Belleville, Sudbury, Timmins, Peterborough, Sault Ste. Marie and Prince Edward County.
In May 2022, Uride made its first move west and into BC with Kelowna followed by Kamloops, Prince George, Vernon, Penticton and Nanaimo.
By May 2023, Uride had completed 100,000 rides in Kelowna.
A month later, international behemoth Uber entered the Kelowna market setting the stage for a David vs. Goliath battle.
Uride has thrived since, touting itself as the cheapest and safest ride-hailing option that pays its drivers better.
The year Uride served Kelowna before Uber showed up also served Uride well with customer loyalty.
Because Kelowna is such a key market for Uride, Ruberto moved from Thunder Bay to Kelowna in the spring in order to headquarter the company in the Okanagan.
Uride is also in Grand Prairie, Medicine Hat, Fredericton and Moncton.
More growth is on the horizon for Uride with service to start up soon in Comox, Courtenay and Charlottetown.
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